Sunday, June 27, 2010

Groovefest  Was Groovy!

We did our very first ever Arts & Crafts show Friday and Saturday!  It was an ambitious undertaking to take on a two-day event when we'd never done it before at all!

Groovefest is a long-standing American Music Festival in Cedar City, Utah, which this year combined with the Cedar City Arts Festival to form one huge two-day event.  Live music performances began each day at 11:00 AM, with the last performance at 10:00 PM.  The entire Main Street Park was filled with food, laughter music and art for two full days!

 Day 1
Friday - we arrived at just past 7:00 AM, ready to set up for the first time.  We were more than a  little anxious about doing this...  we did NOT want to be the sideshow entertainment or comedy routine!  It went incredibly smoothly, which was a happy surprise.  We had played with this L-shaped design and thought it would work well.  It made our shop look full, which we thought would be a very good thing.
What we learned was that it seemed too crowded.  Plus, our customers needed to walk past us to get to many of our items, and we think that may have inhibited some people from browsing at all.   To get behind the tables was possible but very confined with only about 18 inches between the tables and the walls. Regardless, we had a great day on  Friday, but BOY were we tired when we got home at just past 11:00 PM!
Day 2
Saturday - we weren't required to be open until "tenish," so we arrived at about 9:15 AM.  We had no price signs on Friday, thinking that would make people talk to us.  But we don't think that worked... when they found things unmarked, we think many of them just put it down and walked away.  So Saturday morning, we made colorful signs so that everything was clearly priced.  Still, probably 60% of all our customers looked right at the sign, then turned and asked, "How much is this?" !!

We decided to arrange the tables differently too...  one on each side as far forward as possible.  This put us all the way in the back (where we had lots of room!) and twice as much of our merchandise right on the aisle for people to see as they walked by.  This seemed to work much better!  We even brought a vase with a couple of beautiful roses in it for the TV tray we had between our chairs.
We were amazed at the difference between the 'crowds' on the two days!  Surprisingly, our best day was Friday.  But when all was said and done, we came home with more money than we had paid in entry fees, we gave away almost 100 business cards, and we met some really nice folks who we believe will be customers in the future.
When we do this again (yes, we are going to do it again!), we're thinking we need to display fewer pieces to begin with.  There were so many things on each table that it was a bit overwhelming to take it all in.  Plus, you couldn't really see just one thing.  So next time, we'll take all of our things, but put them out in waves.  The other thing we will definitely do next time is to take our comfy camping chairs.  Sitting on that hard surface for 24 out of 36 hours took its toll!


  1. I'm happy to hear that you had a good time and made money!! Anyone who has done shows like this, me included will chalk this up to lessons learned and improve the next time. And you're correct-less is more!:)

  2. Congrats on a good first show! No matter how many you do you will always learn something you want to do for the next one. Your booth is beautiful and fun and I have no doubt you made many people smile.

  3. Congrats! Your booth looks great & both configurations, and I love those "windows" in the walls. Very bright & cheery stuff, and I'm glad you did well. It only gets better from here, especially after handing out 100 business cards!

  4. Your booth looks great! Congrats on a good show, and best of luck at all of your coming ones. You do fabulous work!

  5. Thanks everyone for the wonderful comments!