Is It Handmade or Mass-Produced?
There’s been a tremendous amount of discussion lately about
resellers presenting items as ‘handmade.’
What further complicates the issue is that these folks are selling on
sites that claim to feature handmade items.
So how does the buyer really know?
First and foremost…. Just
because the site says handmade, don’t
believe it! Times are tough and before
you part with those hard-earned dollars, check out the site that’s making the
claim. For example, Etsy (www.etsy.com) claims to be handmade, vintage and supplies.
In the old days, Etsy was much better at weeding out the resellers
trying to pass off their merchandise as handmade. But the site has grown so large, that they
aren’t able to police the way they once did.
Plus, Etsy collects a fee on
each listing and each sale… those
resellers are putting money in Etsy’s pocket.
This makes it easier for them to turn a blind eye to the problem. This is not
to say that there are no handmade artisans with shops on Etsy. There are actually lots of them, but you’re
going to have to do some homework to find them.
From what I’ve heard, this goes for Artfire (www.artfire.com), too. The only site I personally know of that is
handmade and only handmade is www.HandmadeArtists.com. So how do you spot the handmade item?
1. How’s the price? A handmade item is typically more expensive
than a mass-produced similar item. The
artisan creating it has design time and production time invested on top of
materials. Typically, a handmade artisan
is not buying supplies in bulk quantities large enough to get huge
discounts. Expect the handmade item
price to reflect this.
2. Read the item description carefully! A handmade artisan will give you details
about how they created the item, and lots of them. They describe the base material; they’ll give
you measurements; they’ll give you use and care suggestions; you get the
idea. The
mass-produced-masquerading-as-handmade-item’s description will be anemic by
comparison, giving bare minimum information.
Since they didn’t make the item, they don’t have the details to share.
3. Read the seller’s profile. A handmade artisan will write about a number
of things such as how they started doing what they do; how they learned their
craft; what their favorite materials are, etc.
They often mention that they are open to custom orders, too. Resellers don’t mention any of this in their
profile for obvious reasons.
4. Look at the items the seller has sold. A handmade artisan may recreate a new piece
to replace one that’s been sold. But that new piece will not be identical to the one before it, since they are both
handmade. The artisans I know (and I
know a bunch!) will usually take new pictures of the newly created item before
listing it. So even though Harriet
Handmade has sold 12 pairs of ear-warmers, she’s sold 12 different pairs of ear-warmers – the shop sales screen should reflect
this. Someone using the same, almost
stock, photos over and over again, well, the odds are good that they are
purchasing completed items (factory made, mass-produced) and passing them off
as handmade.
5. Send a message to
the seller asking a question that can only be answered by the maker of the
item. I once saw some torso
mannequins which were being touted as ‘handmade.’ But there were hundreds of pictures of “different”
items that were all exactly the same. So
I emailed the seller and asked what the process was for producing the
forms. The response I got was something
to the effect of, “I’ll be happy to make one just right for you… what did you have in mind.” Trust me…
a handmade artisan will be thrilled and delighted that you’ve shown an
interest in their work and will be more than happy to answer questions about
their craft, basically, to talk about themselves!
If you’re looking for handmade, then you’ve already decided
to go the extra expense to acquire something that will be an excellent value in
the long-run. With a little due diligence,
you’ll find your purchase will meet or exceed your expectations.
